DEEP CUSTOMER
PROCESS FRAMEWORK
A comprehensive blueprint for Treacy Brothers General Contractors to elevate customer experience, boost conversions, and build lasting client relationships across our 75-mile service radius in PA, NJ, and DE.
THE FIVE STAGES
A holistic approach to the customer journey, ensuring seamless experiences that transform clients into advocates.
Client-Centric
Every touchpoint designed around customer needs and expectations for maximum satisfaction.
Growth-Focused
Systematic processes that generate predictable revenue through conversions and referrals.
Philadelphia-Tailored
Strategies optimized for the local market, from SEO to partnerships with area professionals.
Marketing & Awareness
Objective
Generate a consistent flow of qualified leads
Establish a strong brand presence in the Philadelphia market through strategic digital marketing, SEO, and local partnerships.
Key Strategies
- Hyper-local SEO targeting Philadelphia neighborhoods
- Google Ads & Local Service Ads for instant visibility
- Content marketing with project case studies
- Strategic partnerships with realtors and architects
Lead Nurturing & Sales
Objective
Guide prospects to confident purchase decisions
Convert qualified leads into paying customers through rapid response, professional consultations, and value-driven proposals.
Key Strategies
- 5-minute response rule for new leads
- Tiered pricing (Good, Better, Best) options
- Professional proposals with detailed scope
- CRM automation for consistent follow-ups
Pre-Construction & Onboarding
Objective
Ensure flawless transition to execution
Set clear expectations, complete detailed planning, and build client confidence before construction begins.
Key Strategies
- Formal project kick-off meeting
- Detailed material and design selections
- Permitting and logistics coordination
- Clear communication protocol establishment
Construction & Project Management
Objective
Deliver on schedule with high satisfaction
Execute the project with unwavering focus on quality, transparent communication, and professional site management.
Key Strategies
- Daily progress logs with photos
- Weekly client progress meetings
- Systematic quality control checkpoints
- Transparent change order management
Post-Construction & Advocacy
Objective
Transform clients into brand advocates
Ensure long-term satisfaction through excellent closeout, responsive warranty service, and systematic referral generation.
Key Strategies
- Impeccable final walkthrough presentation
- Post-project satisfaction surveys
- Ongoing communication via newsletters
- Structured referral and review programs
OUR SERVICE AREA
Treacy Brothers General Contractors serves premium commercial and residential projects ($150K-$5M) across Pennsylvania, South Jersey, and Delaware within a 75-mile radius of Philadelphia.
CREDENTIALS
Pennsylvania
South Jersey
Delaware
PROJECT PORTFOLIO
Residential
- Single-Family Renovations
- Multi-Family Buildings (up to 20 units)
- Luxury Beach Houses
- Luxury Suburban Homes
Commercial
- Clubs & Entertainment Venues
- Restaurants
- Boutique Hotels
- Historic Philadelphia Renovations
Specialties
- Historic Restoration
- Lead Removal & Remediation
- Full Plumbing & Electrical
- HVAC Systems
Project Range: $150,000 - $5,000,000
Specializing in premium residential and commercial construction across the tri-state area
WHY TREACY BROTHERS?
As a Service-Disabled Veteran-Owned Business (SDVOB), Treacy Brothers is certified to bid on federal, state, and local government contracts. Combined with tri-state licensing, EPA certifications, and $5 million in insurance coverage, we deliver comprehensive construction solutions for premium commercial, residential, and government projects. Our in-house plumbing, electrical, and HVAC capabilities provide seamless, single-source project execution across Pennsylvania, New Jersey, and Delaware.
DOWNLOADABLE RESOURCES
Take the framework with you. Download comprehensive guides and implementation checklists to transform your customer process.
Complete Framework
Download the full 5-stage customer process framework with detailed strategies, objectives, and implementation guidance for your Philadelphia construction business.
Stage Checklists
Get printable implementation checklists for each of the 5 stages. Perfect for tracking progress and ensuring nothing falls through the cracks.
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